James Palumbo.com

'History may judge the current batch of shows as the not-so-innocent forebears of a return to the spectacle of the Roman arena.'

The Times

September 22nd 2011

X Factor will not make you the next Beyoncé

By James Palumbo

It’s a cruel illusion to sell stardom to karaoke crooners - and bruise widows along the way.

Red or Black?, ITV’s latest Saturday night offering, where contestants guess which colour a roulette ball will land on, plumbs new depths of mindlessness in British prime-time television. It requires no talent, intelligence or strength of character, just the ability to speak a one-syllable word. And the prize for a lucky guess? It’s £1 million.

Defenders of the programme point to its popularity to silence all criticism. The same argument could be used in support of junk food, but we all still know that it’s bad for us. The more we become addicted to a diet of backsides in Big Brother and bug-eating in I’m a Celebrity . . . Get Me Out of Here!, the worse the programmes get.

Given the near-religious fervour generated by these shows, it seems an apostasy to examine one show with a critical eye. The 16 million people who watch The X Factor can’t be wrong. As someone involved in the music business via my Ministry of Sound label, the show is of special interest to me. The arguments in its favour are well known: it gives people a shot at musical stardom, finds new talent and is harmless fun for all the family.

The first two arguments are fallacious. Judges should be banned from exclaiming: "You’re the next credible vocalist to come out of the UK", "I’m convinced you’ve got a long career ahead of you", and "That performance was world-class".

In the programme’s eight seasons the only artist to have enjoyed global success is Leona Lewis, whose first album sold seven million copies. Her second sold one million. It’s likely that her third will be her last. Why? Because she doesn’t write her own songs or lyrics. She has no ability to express her life and feelings through music. She’s 26 and her career will soon be over.

Compare this with the singers Adele or Example on the Ministry of Sound label. These artists care passionately about music, through which they express their emotions and experiences. As musicians they have integrity, a personality, an attitude. This is altogether different from a good karaoke impression of a Whitney Houston hit, instantly disposable and forgettable.

And this is what happens to X Factor contestants — a few months of glory followed by a brief career crooning in clubs and coffee shops, then oblivion. Steve Brookstein, the 2004 winner, now spends his life on the blogosphere warning would-be contestants of fake promises and false expectations.

Such is the power of the show, world-class artists such as Beyoncé and Robbie Williams are sucked into its prime-time vortex. They shed years of accumulated integrity to perform cringeworthy duets with aspiring hopefuls, bestowing upon them the status of potential peers. This makes the subsequent collapse of their dreams that much more painful.

Pain is an important part of the show. The viewing millions thrill to the ritual humiliation of its contestants. It seems that the spectacle of watching someone being flayed alive has never gone out of fashion. In last week’s show Ceri Rees, a fragile and confused 54-year-old widow from Bridgend in South Wales, was wheeled out on stage to be mocked by the baying crowd. As she warbled her way through her song the audience broke into hysterical laughter while looks of practised incredulity flashed across the judges’ faces. This was followed by the verdict — short, nasty and rehearsed.

The taste for pain on prime-time television is manifesting itself in ever more disgusting degrees. In Embarrassing Bodies patients allow themselves to be poked and prodded by a caring doctor. Then there is a plethora of the fattest this, thinnest that, and girl-with-two-heads the other, all posing as hard-luck stories. Again these programmes offer the opportunity for stardom. Having a television crew film an intimate medical procedure allows for 15 minutes of fame — which extends to half an hour if something goes wrong.

The effect of these shows on young people can’t be entirely harmless. In the case of music, why sweat through years of gigging in dingy basements when you can appear on Saturday night TV? Kids don’t understand the ephemeral nature of the dream being sold. They want to be up on stage seeking Simon Cowell’s benediction. And if this isn’t forthcoming, his put-down still gives them their moment in the sun.

Where will it all end? Although we gave up stocks and gallows several centuries ago, there seems to be a growing demand for uncivilised and violent entertainment. Jackass-type TV is about brutality. Feature films have depicted a future in which people are addicted to gruesome gladiatorial games performed live on network television. History may judge the current batch of shows as the not-so-innocent forebears of a return to the spectacle of the Roman arena.

James Palumbo is chairman of Ministry of Sound Group. Tancredi, his satire on greed and excess, is published next week